{"version":"1.2.0","chapters":[{"startTime":0,"endTime":103,"title":"Introduction"},{"startTime":103,"endTime":260,"title":"Meet Ellie Senior: Expert Copywriter"},{"startTime":260,"endTime":356,"title":"Common Misconceptions About PR"},{"startTime":356,"endTime":540,"title":"What Are The Benefits Of PR (for Your Architecture Practice)?"},{"startTime":540,"endTime":848,"title":"How To Find the Right Publications for PR"},{"startTime":848,"endTime":1379,"title":"What Content Is Newsworthy for Press Releases?"},{"startTime":1379,"endTime":1752,"title":"How To Write an Effective Press Release"},{"startTime":1752,"endTime":2365,"title":"Practical Tips for Sending Press Releases"},{"startTime":2365,"endTime":2548,"title":"Advertorials: A Paid PR Strategy"},{"startTime":2548,"endTime":2826,"title":"Final Thoughts and Takeaways"},{"startTime":2826,"endTime":2890.919,"title":"Conclusion and Next Steps"}]}