{"version":"1.2.0","chapters":[{"startTime":0,"endTime":101.12},{"startTime":101.12,"endTime":113.12,"title":"Intro — Why your boutique name matters"},{"startTime":113.12,"endTime":217.12,"title":"How do I name my store or boutique business?"},{"startTime":217.12,"endTime":337.12,"title":"Mistakes to avoid when naming your boutique"},{"startTime":337.12,"endTime":416.12,"title":"Should you use “& Co,” “Collection,” or “Couture”"},{"startTime":416.12,"endTime":478.12,"title":"Should you include Corp, LLC, or legal terms?"},{"startTime":478.12,"endTime":608.12,"title":"Modern boutique naming trends that work"},{"startTime":608.12,"endTime":686.12,"title":"How to make your boutique name distinctive (and avoid trademark issues)"},{"startTime":686.12,"endTime":723.12,"title":"What your boutique name should communicate instantly"},{"startTime":723.12,"endTime":842.12,"title":"How your boutique name impacts perceived value"},{"startTime":842.12,"endTime":919.457,"title":"Final thoughts + free boutique starter class"}]}