{"version":"1.2.0","chapters":[{"startTime":0,"endTime":87,"title":"Episode Opening & Guest Introduction"},{"startTime":87,"endTime":140,"title":"Why Chris Phelps Is a Leading Voice in Ethical Persuasion"},{"startTime":140,"endTime":208,"title":"Why Persuasion Applies to Every Industry, Not Just Dentistry"},{"startTime":208,"endTime":290,"title":"How Chris First Encountered Dr. Cialdini’s Work"},{"startTime":290,"endTime":420,"title":"The Wake-Up Call: Two Failing Practices and No Clear Cause"},{"startTime":420,"endTime":496,"title":"The Turning Point: Discovering the Root Cause of Behaviour Issues"},{"startTime":496,"endTime":598,"title":"The Conference with Dr Cialdini That Changed Everything"},{"startTime":598,"endTime":687,"title":"The Journey to Discovering Ethical Persuasion"},{"startTime":687,"endTime":1112,"title":"Implementing Pre-Suasion Techniques"},{"startTime":1112,"endTime":1349,"title":"The Power of the Intake Form"},{"startTime":1349,"endTime":1536,"title":"Creating a Connection with Patients"},{"startTime":1536,"endTime":1726,"title":"Persuasion Strategies in the Clinic Environment"},{"startTime":1726,"endTime":1921,"title":"The Impact of Ethical Persuasion on Patient Experience"},{"startTime":1921,"endTime":2111,"title":" Driving changes in Behaviour from Within"},{"startTime":2111,"endTime":2190,"title":"The Importance of Choice in Influence"},{"startTime":2190,"endTime":2419,"title":"Creating Dental Membership Plans"},{"startTime":2419,"endTime":2556,"title":"The Complete Book on Dental Marketing"},{"startTime":2556,"endTime":2674.181,"title":"Final Thoughts and Resources"}]}