{"version":"1.2.0","chapters":[{"startTime":0,"endTime":15,"title":"When did you last actually read your website?"},{"startTime":15,"endTime":26,"title":"Welcome to SEO F**king What"},{"startTime":26,"endTime":38,"title":"Why today builds on the last episode"},{"startTime":38,"endTime":58,"title":"Why a content audit sounds boring but isn't"},{"startTime":58,"endTime":82,"title":"How many pages does your website actually have?"},{"startTime":82,"endTime":100,"title":"Why Google crawls everything"},{"startTime":100,"endTime":140,"title":"The content that actively hurts your rankings"},{"startTime":140,"endTime":152,"title":"What a content audit reveals"},{"startTime":152,"endTime":193,"title":"Step 1: The spreadsheet"},{"startTime":193,"endTime":222,"title":"Step 2: The intent column"},{"startTime":222,"endTime":274,"title":"Tools for bigger sites: Screaming Frog and Crawley"},{"startTime":274,"endTime":334,"title":"Question 1: Is it helpful?"},{"startTime":334,"endTime":370,"title":"Question 2: Is it current?"},{"startTime":370,"endTime":435,"title":"Question 3: Did AI write it?"},{"startTime":435,"endTime":511,"title":"Question 4: Does it have a call to action?"},{"startTime":511,"endTime":544,"title":"You've got your spreadsheet. Now what?"},{"startTime":544,"endTime":638.784,"title":"The Non-Wanky SEO course"},{"startTime":638.784,"endTime":647.784,"title":"Keep / Fix / Kill: what to do with each page"},{"startTime":647.784,"endTime":667.784,"title":"Leave your working pages alone"},{"startTime":667.784,"endTime":699.784,"title":"Update helpful-but-outdated pages"},{"startTime":699.784,"endTime":725.784,"title":"Rewrite pages with potential (keep the URL)"},{"startTime":725.784,"endTime":744.784,"title":"Deal with unedited AI content properly"},{"startTime":744.784,"endTime":779.784,"title":"Consider deleting purposeless pages"},{"startTime":779.784,"endTime":818.784,"title":"Your homework"},{"startTime":818.784,"endTime":856.502,"title":"Next episode: website structure and internal linking"}]}