{"version":"1.2.0","chapters":[{"startTime":0,"endTime":75.232},{"startTime":75.232,"endTime":174.232,"title":"191: Dive into Google Shopping Ads with Sara Jones"},{"startTime":174.232,"endTime":199.232,"title":"Welcome Sara Jones! Founder of the Online Retail Academy"},{"startTime":199.232,"endTime":443.232,"title":"What is the difference between advertising on socail media versus Google advertising?"},{"startTime":443.232,"endTime":547.232,"title":"What is the difference between sponsored listings and shopping images in google?"},{"startTime":547.232,"endTime":682.232,"title":"Are there specific  types of businesses that are eligible to run Google Shopping?"},{"startTime":682.232,"endTime":925.232,"title":"What do retailers need to have to get started with Google Shopping Ads?"},{"startTime":925.232,"endTime":1192.232,"title":"What are some of the nice to have things that make it more likely to succeed?"},{"startTime":1192.232,"endTime":1444.232,"title":"Let's talk about keyword research"},{"startTime":1444.232,"endTime":1706.232,"title":"What kind of budget do people need to be thinking about for this kind of shopping ad?"},{"startTime":1706.232,"endTime":1822.232,"title":"Will Google Shopping Ads see the same shift in cost as we've seen in the social media sites?"},{"startTime":1822.232,"endTime":1906.076,"title":"Where can you learn more about Sara and the Online Retail Academy "}]}