{"version":"1.2.0","chapters":[{"startTime":0,"endTime":22.872},{"startTime":22.872,"endTime":26.666},{"startTime":26.666,"endTime":309.563,"title":"Behavioral science and business growth. "},{"startTime":309.563,"endTime":645.011,"title":"Instinct in decision-making. "},{"startTime":645.011,"endTime":1268.735,"title":"Branding and advertising strategies. "},{"startTime":1268.735,"endTime":1485.597,"title":"Aquafina and McDonald's. "},{"startTime":1485.597,"endTime":1762.028,"title":"Targeting non-customers for growth, rather than core customers. "},{"startTime":1762.028,"endTime":2191.244,"title":"Turning negative associations around. "},{"startTime":2191.244,"endTime":2550.46,"title":"Marketing for small businesses. "}]}