{"version":"1.2.0","chapters":[{"startTime":0,"endTime":403,"title":"Intro"},{"startTime":403,"endTime":714,"title":"Strategic Fit – How Amazon Complements DTC and Wholesale"},{"startTime":714,"endTime":967,"title":"Key Shifts in 2025 – Tariffs, International Expansion & SKU Updates"},{"startTime":967,"endTime":1264,"title":"Major Amazon Changes – Matching Product to Customer Intent"},{"startTime":1264,"endTime":1334,"title":"Sponsor Acknowledgements & Tool Shoutouts"},{"startTime":1334,"endTime":1526,"title":"Ad Trends and Competitive Landscape in 2025"},{"startTime":1526,"endTime":1960,"title":"Making Data Actionable – Customer Journey Analytics & Search Query Insights"},{"startTime":1960,"endTime":2055,"title":"Last-Minute Levers for Q4 Success"},{"startTime":2055,"endTime":2151,"title":"Testing New Main Images & Launching Video Ads"},{"startTime":2151,"endTime":2238,"title":"Building Gift Guides & Creative Holiday Angles"},{"startTime":2238,"endTime":2366,"title":"Integrating Email and SMS With Amazon Promotions"},{"startTime":2366,"endTime":2721,"title":"Diamondback’s Promotional Strategy for the Holidays"},{"startTime":2721,"endTime":3027,"title":"Virtual Bundles – Opportunities and Pitfalls"},{"startTime":3027,"endTime":3153,"title":"Balancing Aggression and Profitability in Holiday Ads"},{"startTime":3153,"endTime":3395,"title":"Post-Event Remarketing & Retention Tactics"},{"startTime":3395,"endTime":3517,"title":"Final Thoughts – Promotions That Actually Work"},{"startTime":3517,"endTime":3590.457,"title":"Closing Remarks – Building Profitable Brands This Holiday Season"}]}