{"version":"1.2.0","chapters":[{"startTime":0,"endTime":44,"title":"Introduction & the question everyone's asking"},{"startTime":44,"endTime":102,"title":"When selling feels wrong: the shared experience"},{"startTime":102,"endTime":171,"title":"Why this feeling is so common in product businesses"},{"startTime":171,"endTime":364,"title":"The mental noise of running your own business"},{"startTime":364,"endTime":580.232,"title":"The self-fulfilling prophecy & the big brand reality check"},{"startTime":580.232,"endTime":670.232,"title":"Why small businesses are a force for good"},{"startTime":670.232,"endTime":765.232,"title":"Your duty to share what you do"},{"startTime":765.232,"endTime":813.232,"title":"The lipstick effect: are people actually spending?"},{"startTime":813.232,"endTime":852.232,"title":"A visit to Columbia Road Flower Market"},{"startTime":852.232,"endTime":886.232,"title":"Products are how people show love"},{"startTime":886.232,"endTime":938.232,"title":"None of this is trivial"},{"startTime":938.232,"endTime":1043.232,"title":"Practical tip: separate your social media accounts"},{"startTime":1043.232,"endTime":1120.232,"title":"How Catherine implemented this herself"},{"startTime":1120.232,"endTime":1181.413,"title":"A message for every independent retailer"}]}