{"version":"1.2.0","chapters":[{"startTime":0,"endTime":39.567},{"startTime":39.567,"endTime":178.256,"title":"First Mistake: Inconsistent Messaging"},{"startTime":178.256,"endTime":306.093,"title":"Second Mistake: Having Too Many Offers"},{"startTime":306.093,"endTime":421.15,"title":"Third Mistake: Not Showing Up Enough"},{"startTime":421.15,"endTime":492.065,"title":"Fourth Mistake: Trying to be Everywhere"},{"startTime":492.065,"endTime":646.922,"title":"Fifth Mistake: Being too Transactional"}]}