{"version":"1.2.0","chapters":[{"startTime":0,"endTime":100.163,"title":"Introduction"},{"startTime":100.163,"endTime":213.19,"title":"The quarterly stress test: incrementality or it didn’t happen"},{"startTime":213.19,"endTime":383.104,"title":"Where money gets wasted: the three patterns"},{"startTime":383.104,"endTime":707.661,"title":"AI + programmatic: making relevance actionable in real time"},{"startTime":707.661,"endTime":850.939,"title":"Practical steps retail marketers can take now"},{"startTime":850.939,"endTime":974.218,"title":"Key Takeaways"}]}