{"version":"1.2.0","chapters":[{"startTime":0,"endTime":120,"title":"Introduction and welcome"},{"startTime":120,"endTime":240,"title":"Tony shares his background as a digital pioneer since the mid-90s"},{"startTime":240,"endTime":480,"title":"Matt and Tony reflect on being eCommerce pioneers since the mid-90s"},{"startTime":480,"endTime":540,"title":"Why there's no \"silver bullet\" in marketing and the importance of prioritisation"},{"startTime":540,"endTime":720,"title":"The challenge of managing multiple marketing channels as a solo entrepreneur"},{"startTime":720,"endTime":840,"title":"The key to sustainable growth: prioritising your marketing efforts"},{"startTime":840,"endTime":960,"title":"Why content remains king and how to leverage it effectively"},{"startTime":960,"endTime":1020,"title":"Fundamentals of advertising haven't changed despite new channels"},{"startTime":1020,"endTime":1260,"title":" Playing to your strengths: how smaller brands can compete with giants like Amazon"},{"startTime":1260,"endTime":1440,"title":"Insights from Brave Agency's marketing report: the crucial importance of CX"},{"startTime":1440,"endTime":1560,"title":"The emerging opportunity of live shopping and its potential for retail"},{"startTime":1560,"endTime":1860,"title":"The power of authentic, raw content over polished production"},{"startTime":1860,"endTime":2100,"title":"A case study in customer experience: how small packaging changes dramatically increased repeat purchases"},{"startTime":2100,"endTime":2160,"title":"The economic reality: acquiring new customers costs 5-25 times more than retaining existing ones"},{"startTime":2160,"endTime":2407.08,"title":"How to connect with Tony and access the report"}]}