{"version":"1.2.0","chapters":[{"startTime":0,"endTime":82.024},{"startTime":82.024,"endTime":837.024,"title":"The B2B Playbook - E122 - Interview with Steve Armenti (Global Demand Generation At Google)"},{"startTime":837.024,"endTime":2103.665,"title":"# Demand Generation: we're connection buyers to sellers at the end of the day"},{"startTime":2103.665,"endTime":3018.665,"title":"# Here's a framework to help sales and marketing align. Approach it with the concept of humility and working together"},{"startTime":3018.665,"endTime":3422.091,"title":"# ABM needs to be really personalised to work. Predictable, scalable models are starting to break in this day and age."}]}