{"version":"1.2.0","chapters":[{"startTime":0,"endTime":317,"title":"Introduction to Thomas Lalas, the \"Subscription Whisperer\""},{"startTime":317,"endTime":671,"title":"The origin story: How Thomas became a retention marketing expert after his startup collapsed due to poor customer retention"},{"startTime":671,"endTime":910,"title":"The leaky bucket analogy: \"You don't fix a leak in a bucket by adding more water\""},{"startTime":910,"endTime":1223,"title":"Why \"subscribe and save\" is the lazy approach to subscription business"},{"startTime":1223,"endTime":1933,"title":"Creating effective subscription offers by spacing out incentives over time"},{"startTime":1933,"endTime":2590,"title":"Increasing Average Order Value (AOV) in subscription businesses"},{"startTime":2590,"endTime":3092.166,"title":"Building community and using referral programs to boost retention"}]}