{"version":"1.2.0","chapters":[{"startTime":0,"endTime":211,"title":"Introduction to Human Decision-Making"},{"startTime":211,"endTime":299,"title":"The Challenges in Sales and Marketing"},{"startTime":299,"endTime":388,"title":"The Role of System 1 in Everyday Decisions"},{"startTime":388,"endTime":540,"title":"The Role of System 2 and its dependence on attention"},{"startTime":540,"endTime":594,"title":"Real-Life Decision-Making Example"},{"startTime":594,"endTime":737,"title":"How shortcuts help us through the day"},{"startTime":737,"endTime":980,"title":"Personal Anecdote: The Speaker Purchase Experience"},{"startTime":980,"endTime":1161,"title":"The shortcuts hidden in the speaker purchase"},{"startTime":1161,"endTime":1286,"title":"The search for shortcuts in modern shopping"},{"startTime":1286,"endTime":1364,"title":" System One vs. System Two Thinking"},{"startTime":1364,"endTime":1440,"title":" Why our dependence on System One is increasing"},{"startTime":1440,"endTime":1599,"title":"Buying a house: How System One can take over complex decisions"},{"startTime":1599,"endTime":1876,"title":"The Clanger: Why professionals lose so much time and resources"},{"startTime":1876,"endTime":1953,"title":"Case studies: The impact persuasion science can have"},{"startTime":1953,"endTime":2193.92,"title":"Conclusion and Call to Action"}]}